Request for Proposal (RFP): Comprehensive Redesign of Lao Airlines Digital Ecosystem 2026 - Lao Airlines Official Website

Lao Airlines Official Website

Lao Airlines State Enterprise, the national flag carrier of the Lao PDR, is officially inviting established digital agencies and technology vendors to participate in the Website & IBE Redesign Project 2026. This initiative is a cornerstone of our 2026 digital transformation strategy, aimed at modernizing our user interface and ensuring seamless integration with a new, industry-leading Passenger Service System (PSS) and Internet Booking Engine (IBE).

Strategic Objectives

  • Modernize & Redesign: Deliver a clean, professional, and responsive website that reflects the unique brand identity of Lao Airlines while being optimized for all devices.

  • Enhance Functionality: Streamline the booking process and user journey with critical features such as Online Check-In and Manage My Booking portals.

  • Technical Excellence: Establish a robust, secure foundation including a dedicated test/staging environment and automated daily backups.

  • Regulatory Compliance: Ensure all data handling practices comply with international standards and the Lao PDR’s Personal Data Protection regulations.

  • Scalability & Growth: Architect a platform capable of accommodating future ancillary service sales, loyalty program integration, and multi-language expansion.

Scope of Work

The selected vendor will be responsible for a complete overhaul of the current WordPress-based platform:

  • Main Website Rebuild: Redesigning approximately 30 pages with a user-centric aesthetic incorporating subtle Lao cultural elements.

  • IBE Design Harmonization: Creating cohesive style guides and CSS for the Sabre IBE to ensure a seamless brand transition from browsing to booking completion.

  • Digital Marketing Integration: Building a platform that supports CRM and email marketing tools for advanced customer engagement and retention campaigns.

  • Core Content Implementation: Programming and publishing essential legal terms, including Conditions of Carriage, Privacy Policies, and Customer Service sections.

Project Timeline & Submission

We are seeking partners who can adhere to a rigorous schedule to meet our target launch date:

  • Deadline for Vendor Questions: 17th February 2026

  • Proposal Submission Deadline: 3rd March 2026

  • Proposed Project Commencement: 1st April 2026

  • Target Launch Date: 20th July 2026

Electronic Submissions: Proposals must be submitted to soulinthong@laoairlines.com, phoutthasinh.k@laoairlines.com, and dalavady.p@laoairlines.com.

🔗 Access the Detailed Terms of Reference (TOR): https://bit.ly/website-redsg