At Lao Airlines, we take great pride in serving as the national flag carrier of Laos and providing our passengers with safe, reliable, and comfortable services. We maintain a high level of professionalism and excellence in all that we do. To further our airline’s growth, we seek a highly skilled and experienced revenue management expert to join our team on a full-time basis. This role will be instrumental in developing and implementing revenue management strategies that maximize revenue generation and profitability.
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Objectives
The primary objectives of this engagement are to:
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Develop and implement a comprehensive revenue management strategy for Lao Airlines.
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Optimize pricing and inventory control across all routes and fare classes.
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Forecast demand and adjust pricing and capacity accordingly.
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Analyze market trends and competitor activities to identify revenue opportunities.
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Improve revenue management processes and systems.
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Develop a detailed workflow instruction manual on revenue management processes and system utilization for staff.
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Train and mentor Lao Airlines staff on revenue management best practices.
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Scope of Work
The revenue management expert will be responsible for the following key tasks:
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Strategy Development: Develop and implement a data-driven revenue management strategy aligned with Lao Airlines’ overall business objectives. This will include defining key performance indicators (KPIs) and establishing targets for revenue growth, load factor, and yield.
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Pricing Optimization: Analyze historical data, market trends, and competitor pricing to develop optimal pricing strategies for different fare classes and routes. Implement dynamic pricing models where appropriate.
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Inventory Control: Effectively manage seat inventory to maximize revenue and minimize spoilage. Develop strategies for overbooking and revenue protection.
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Demand Forecasting: Develop and refine demand forecasting models to accurately predict future demand and adjust pricing and capacity accordingly.
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Competitive Analysis: Monitor competitor activities and market trends to identify opportunities and threats. Develop strategies to respond effectively to competitive pressures.
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Reporting and Analysis: Prepare regular reports on revenue performance, key metrics, and market trends. Analyze data to identify areas for improvement and make recommendations for action.
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System Optimization: Evaluate and recommend improvements to existing revenue management systems and tools. Collaborate with IT to implement necessary changes.
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Workflow Instruction Manual Development: Create a comprehensive workflow instruction manual, detailing all revenue management processes, system usage, and best practices. This must be written in a manner that is easy for current staff to understand and follow.
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Training and Mentoring: Provide training and mentorship to Lao Airlines staff on revenue management best practices and the use of relevant systems and tools.
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Collaboration: Work closely with other departments, including sales, marketing, network planning, and operations, to ensure alignment and maximize revenue generation.
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Deliverables
The revenue management expert will be expected to deliver the following:
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Comprehensive revenue management strategy document.
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Pricing and inventory optimization strategies.
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Demand forecasting models and reports.
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Competitive analysis reports.
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Regular performance reports and presentations.
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Recommendations for system improvements.
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A detailed workflow instruction manual for revenue management processes and system utilization.
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Training materials and documentation.
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Qualifications and Experience
The ideal candidate will possess the following qualifications and experience:
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Bachelor’s degree in a relevant field such as Business Administration, Economics, or Mathematics. A Master’s degree is preferred.
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A minimum of 5 years of experience in revenue management, preferably within the airline industry.
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Strong understanding of revenue management principles, techniques, and best practices.
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Proficiency in using revenue management systems and tools (Lao Airlines is using PROS RME)
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Strong analytical and problem-solving skills.
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Excellent communication and presentation skills.
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Ability to work independently and as part of a team.
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Experience in the Asia-Pacific region is a plus.
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Duration and Location
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Duration: 3 Years and extendable
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Location: Vientiane, Laos
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Reporting
The revenue management expert will report to the deputy director of the commercial and marketing department at Lao Airlines.
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Application Process
Interested candidates are invited to submit their CV and cover letter to phoutthasinh.k@laoairlines.com by 30th April 2025. Please include details of your relevant experience, qualifications, and salary expectations.
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Evaluation Criteria
Applications will be evaluated based on the following criteria:
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Relevant experience and qualifications.
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Demonstrated understanding of revenue management principles and techniques.
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Experience in the airline industry (preferred).
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Analytical and problem-solving skills.
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Communication and presentation skills.