Lao Airlines Selects Sabre to Power Digital Transformation and Drive Revenue Growth
VIENTIANE, LAOS, and SOUTHLAKE, TEXAS – 25/11/2025– Lao Airlines, the national flag carrier of the Lao People’s Democratic Republic, and Sabre Corporation (NASDAQ: SABR), a leading global travel technology company, today announced the signing of a multi-year agreement to modernize the passenger experience from booking to boarding.
This strategic technology partnership marks a significant milestone in Lao Airlines’ modernization journey. By migrating to the SabreSonic platform, the airline will overhaul its core reservations, inventory, and departure control systems, ensuring a seamless and personalized experience for travelers while optimizing operational efficiency.
Modernizing the Passenger Experience: As tourism in Southeast Asia continues to rebound, Lao Airlines is positioning itself to capture new demand. The SabreSonic Passenger Service System will provide the airline with a comprehensive suite of tools to manage every aspect of the passenger journey, from booking to boarding.
Key capabilities unlocked by this agreement include:
- Enhanced Retailing: Advanced capabilities to sell ancillary products (seats, baggage, meals) and tailor offers to individual traveler needs.
- Inventory & Network Optimization: Real-time data management to maximize revenue on every flight.
- Seamless Alliances: Improved connectivity with codeshare and interline partners, allowing for smoother connections across global networks.
- Digital-First Service: A robust foundation for mobile and web check-in, reducing friction at the airport.
Executive Comments
“The aviation landscape is evolving rapidly, and our technology must evolve with it,” said Mr Viengxay SINGKHAM, Managing Director of Lao Airlines. “Partnering with Sabre is a pivotal step in our digital transformation strategy. This best-in-class technology will allow us to streamline our operations, grow our revenue through intelligent retailing, and, most importantly, provide an improved travel experience to our passengers as we welcome the world to Laos.”
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About Lao Airlines: Lao Airlines State Enterprise is the national airline of Laos, headquartered in Vientiane. Operating a fleet of modern aircraft, the airline serves a comprehensive network of domestic routes and international destinations across Southeast Asia and beyond. Committed to safety and service excellence, Lao Airlines is the bridge connecting the rich culture of Laos to the world.
About Sabre Corporation: Sabre Corporation is a leading software and technology company that powers the global travel industry, serving a wide range of travel companies, including airlines, hoteliers, travel agencies, and other suppliers. The company provides retailing, distribution, and fulfillment solutions that help its customers operate more efficiently, drive revenue, and offer personalized traveler experiences. Headquartered in Southlake, Texas, USA, Sabre serves customers in more than 160 countries around the world.
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Media Contacts:
Lao Airlines onlinebooking@laoairlines.com
Sabre Liz Hands, liz.hands@sabre.com +6587427720
